Lady Gaga: Haus Laboratories

Long before she successfully restructured into her current clean-beauty brand Haus Labs, Lady Gaga's original Haus Laboratories launch in September 2019 was a prominent commercial disappointment. Sold exclusively via a distribution deal with Amazon, fans complained that the plastic components and dark, unwearable colour palettes felt entirely disconnected from her red-carpet glamour. The overwhelming negative consumer reception forced an incredibly expensive, total corporate shutdown and a multi-year formula overhaul before she could salvage the brand for a Sephora re-release.