Sorry to burst your beauty bubble... These 10 celebrity brands went bust
The multi-million dollar celebrity cosmetics boom is officially crashing down as 10 major star-backed beauty brands have suffered quiet shutdowns, liquidations and desperate structural rescue deals.
Hollywood royalty doesn’t always guarantee retail success.
While Scarlett Johansson prepares for the release of her gritty new 1980s crime thriller Paper Tiger on November 13, 2026, her multi-million dollar business venture has officially crumbled.
This month, the actress quietly wound down operations for her clean skincare line, The Outset.
Johansson joins a growing list of A-listers discovering that modern beauty consumers prefer lab results over star power...
