Iggy Azalea: Totally Plastic

Australian rap artist Iggy Azalea tapped into booming Y2K nostalgia trends by launching a highly vibrant, 2000s-themed makeup collection called Totally Plastic in August 2021 alongside BH Cosmetics. The product rollout suffered from truly catastrophic macroeconomic timing; just weeks after the colorful palettes arrived on retail shelves, its parent incubator filed for Chapter 11 bankruptcy. Hit with insurmountable manufacturing debts and post-pandemic shipping blocks, the entire line was abruptly discontinued.