Kristen Bell: Happy Dance

The Bad Moms star jumped eagerly onto the booming cannabis lifestyle trend by co-founding her specialised CBD skincare brand Happy Dance in October 2020. The company focused heavily on premium, accessible CBD-infused bath bombs and body butters aimed squarely at busy mothers. Unfortunately, highly complex, shifting federal advertising restrictions surrounding hemp and CBD derivatives crippled the brand's online distribution pipelines and digital ad spaces, resulting in a permanent corporate shutdown in January 2023.