Gwen Stefani: GXVE Beauty

The Hollaback Girl singer stepped confidently into the cosmetics ring in March 2022 by relying heavily on her signature, bold red lip aesthetic. However, her high-profile cosmetics brand struggled to capture sustainable market share in an oversaturated retail space, leading the label to quietly cease all operations at the start of 2026. A representative from Sephora officially confirmed that the prominent beauty retailer "stopped selling the brand" at the beginning of the year as their online storefront and social media presence vanished overnight.