Kate Moss: Cosmoss

British supermodel Kate Moss attempted to pivot into the lucrative luxury wellness and organic skincare space by launching her premium line Cosmoss in September 2022. Featuring heavily marketed CBD pro-collagen oils and sacred mist fragrances, the brand struggled to find footing amidst a harsh cost-of-living squeeze. Liquidator reports filed in July 2025 revealed the business had collapsed into voluntary liquidation proceedings with debts totaling a £2.9 million "king's ransom," primarily owed back to Moss’s own talent agency.