What is The Matrix?

As well as ‘Halo 2’, ‘The Batman’ and ‘The Blair Witch Project’, ‘The Matrix’ featured one of the best alternate reality games (ARGs) in movie history.

When promotional material for the movie first released in 1999, the question ‘What is The Matrix?’ could be found across the trailers. Curious viewers tracked down the website whatisthematrix.com, and were greeted by a number of cryptic description of what The Matrix was.

The marketing campaign proved to be a huge success, and contributed to the movie’s wide viewership and impressive $467.2 million at the box office.