Sean ‘Diddy’ Combs’ gin range could be sold as his sex trafficking case looms

Sean ‘Diddy’ Combs’ gin range could be sold as his sex trafficking case looms.

The rapper, 55, has been behind bars at the notoriously tough Metropolitan Detention Center in New York City awaiting trial on charges including racketeering – and Gordon’s gin and Baileys maker Diageo is now said to be exploring a sale of Cîroc Vodka, the spirit once backed by the music mogul.

The talks apparently come after Diageo settled a legal battle with the rapper, when he accused the firm of racism in its alleged neglect of his vodka and tequila brands.

He dismissed his lawsuits in January “without prejudice” and cut ties with the brands.

Since Combs’ arrest in September on charges of sex trafficking. Diageo meanwhile, has been struggling to revive sales of Cîroc in China and Latin America, while huge sales of Guinness have led to shortages in some pubs across the UK in the middle of the Christmas party season.

A Diageo spokesperson declined to comment on reports by Bloomberg it had started contacting potential buyers of Cîroc.

Combs has been denied bail three times while in federal custody.

Following a months-long investigation by authorities, he was charged with sex trafficking, racketeering and transportation to engage in prostitution – all of which he denies – and a trial date has been set for 5 May, 2025.