She's Taking Her Fashion Career Further

Coleen's latest business chapter is her partnership with Primark. Her first By Coleen collection launched in March 2026, featuring everyday womenswear designed around her busy life as a mother and businesswoman.

A second collection followed in July, expanding the collaboration into kidswear and featuring her youngest son Cass in the campaign.

The range is available across 16 markets, giving Coleen an international fashion platform of her own.