I'm A Celebrity Showed Another Side of Coleen

In 2024, Coleen swapped her carefully managed public image for the Australian jungle on the reality TV series I'm A Celebrity... Get Me Out Of Here!.

She became one of the show's final three contestants, ultimately finishing runner-up to McFly's Danny Jones. ITV described her as a "fearless, focused and thoughtful" campmate, while her time on the show allowed viewers to see more of her personality away from the footballer-wife label.