Steve’s aims

Ultimately, all the nature conservationist wanted to do was to educate the public on what he believed were some of the most fascinating creatures on Earth.

He said: “I want to create history. So we've gone beyond the media that we're working with now, and we're taking the media, we're taking the ‘Croc Hunter’ message, we're taking conservation, and the greening of our planet to kids’ toys, to shirts, you know, our shirts will be an advertisement of conservation. It's like we're taking it to the nth degree. In fact, we probably won't stop there either. If there's another medium where we can just get people excited about conservation we'll take it, we'll run with it.”