Post Malone joins SKIMS for new campaign
Post Malone has joined SKIMS, with founder Kim Kardashian describing the partnership as a "perfect fit".
Post Malone has joined forced with SKIMS.
The 30-year-old singer has teamed up with Kim Kardashian's brand for a new campaign, and he has embraced the company's focused on "comfort and feeling good".
He said in a statement: “I’m all about comfort and feeling good in what I wear.
“These pieces are fun, the camo especially stands out to me. I’ve always been into camo.”
In a professional Western-themed photoshoot to promote the brand's menswear collections, Malone can be seen in a range of comfort-focused outfits debuting SKIMS' Heavyweight Fleece fabric.
Founder and CCO Kim Kardashian described the partnership between SKIMS and Malone as a "perfect fit", pointing out their shared "spirit".
She added: “Post Malone truly embodies the spirit of the SKIMS Man with his effortless energy and style, which really shine through in this campaign.
"This launch is a big moment for us, not only because we’re expanding our menswear line, but also because we’re introducing our new heavyweight fleece, which takes comfort and quality to the next level.
"Having Post lead the campaign just felt like the perfect fit.”
Including underwear, t-shirts and fleece separates, the new collection features a limited edition range of Realtree camouflage-printed styles.
Reflecting on the decision to get on board, Post told GQ magazine: "Oh, I suppose I was a Skims man. In Utah, it gets very, very, very cold. And some way or another I found this comforter robe.
"Whenever I went out to smoke at night, I would always put this on, and it was probably the most comfortable thing I’ve ever worn in my entire life.
"From there, it just snowballed out of control to the point [where now] I’m naked in the woods. Well, not naked. But you can’t see the underwear anyways. They’re camouflage."
The full collection will be available to purchase on the SKIMS website from August 21.
