Cultural shift
Inspired by the 'Chelsea Set' socialites, Quant’s designs took fashion from the utilitarian wartime of the late '40s to the new dawn of the '50s and '60s.
Her riskier choices and unique pieces were often the talk of the town.
Quant's quirky display of mannequins dressed in an array of bold colours and clashing patterns, brought a lot of attention that had window shoppers stopping and staring at the eccentric merchandise.
Mary’s boutique in the heart of King’s road became a staple of Swinging Chelsea as it was often filled with loud music and drinks.