Gladiators tipped to become a 'global superbrand'
Gladiators, the hit BBC show, could soon become a global brand.
Gladiators is "on the brink of becoming a global superbrand".
The hit TV show is expanding into the American market, and executives have ambitious plans for the Gladiators brand.
A TV insider told The Sun newspaper: "The brand has become a goldmine in the UK.
"Not only is it a huge ratings hit, the nationwide tour and Live Experience are raking in millions."
The show has become a huge success since being relaunched with Bradley and Barney Walsh as the hosts. And industry experts are convinced that it could soon become a global brand, too.
The insider added: "It’s no wonder the Americans want in. It feels like Gladiators is on the brink of becoming a global superbrand."
Bradley previously revealed why he wanted to be involved with the Gladiators reboot.
The TV star told the BBC: "My wife, Donna, was involved in the original series running the cheerleading G Force and was an associate producer on the show so I used to visit her and watch the show being made and when my son, Barney, was born it was still on air, so we used to take him to watch the show.
"I took part in Gladiators as a celebrity years ago in 1997, I wasn’t really a celebrity back then as I only had a few jobs under my belt and think I had to fill in for someone.
"It was a family affair for us and so when the team at Hungry Bear spoke to us and said they were looking for a family appeal to the show and asked if we would we like to host it, and we jumped at the chance."
Asked what viewers could expect from the reboot, Bradley replied: "Everything: drama, laughter, excitement, spectacle, all of the above, it’s a proper event. They've done a great job of paying homage to the original but updating it for the modern generation. It’s really brilliant."
