Will. I. Am

The Black Eyed Peas singer has raised concerns about the legal ownership of his likeness, warning that there are currently no protections governing the use of his “facial math” or voice.

He said on SiriusXM: “We all have voices and everyone’s compromised because there are no rights or ownership to your facial math or your voice frequency. Forget songs, people calling up your bank pretending to be you. Just family matters. Wiring money. You get a FaceTime or a Zoom call and, because there’s no spatial intelligence on the call, there’s nothing to authenticate if this is an AI call or a person call.

“That’s the urgent thing, protecting our facial math. I am my face math. I don’t own that. I own the rights to I Got A Feeling, I own the rights to the songs I wrote, but I don’t own the rights to my face or my voice? There’s new laws and new industries about to boom.”