Rita Ora says All Natural is about loving yourself

Rita Ora says All Natural is about loving yourself.

The 34-year-old singer opted for a more raw sound on the single - produced by 42-year-old Grammy award-winning record producer-and-musician Joel Little - and she declared it as one of her most "personal" tracks in her back catalogue.

Rita - whose new record is out now - told The Sun newspaper's Bizarre column: "All Natural is one of the most personal songs I’ve ever made.

"For me, it’s about learning to love every side of yourself – the strong and the fragile, the light and the shadows.

"This song is really about growth, healing, and self-discovery. My hope is that when people hear it, they connect with their own journey and feel seen in it.”

Speaking about joining forces with Joel to make the record, she continued - as quoted by the Daily Star newspaper's Wired column: "Working with Joel was such a gift.

"He has this rare ability to take something deeply intimate and turn it into music that everyone can feel as their own."

All Natural's music video was directed by her husband, Taika Waititi.