Meghan, Duchess of Sussex apologises to customers after As Ever was unable to fulfil orders
Following its products selling out within an hour, Meghan, Duchess of Sussex has apologised to customers after her lifestyle brand As Ever was unable to fulfil orders for its limited-edition honey.
Meghan, Duchess of Sussex has apologised to customers after her lifestyle brand As Ever was unable to fulfil orders for its limited-edition honey.
The 43-year-old announced last week the product had sold out within an hour of launching, and said about the response online: “My goodness, what a whirlwind this week has been! Thank you so much for the support.”
As Ever, founded by Meghan in February, released initial products including wildflower honey with honeycomb, jam, teas, crepe mix and flower sprinkles.
According to the company, the entire collection sold out in under 60 minutes – and fans have now been told it led to a technical issue on the website that allowed some customers to purchase items already out of stock.
An email from the firm, shared by customers online, said: “The excitement created a volume of traffic on the site that even we couldn’t have anticipated (with everything selling out in an hour.)
“The orders were happening so quickly that the backend of the site didn’t have a chance to keep up. The Limited-Edition Honey that you purchased was, unfortunately, already sold out.
“We are working on replenishing inventory and will gladly send you an item of your choosing to thank you for your understanding.”
In the same message, Meghan addressed customers directly.
She said: “I was so sorry to hear about what happened with your order, and that due to overselling we are not able to get you the Limited-Edition Honey.
“Please know the team worked very hard in every department, and felt just as sad when we learned what had happened.”
She promised customers they would receive the next limited-edition item from As Ever “as a gift from me” and signed off with: “So much more goodness is coming soon.”
The company has encountered several issues since its launch.
Earlier this year, Meghan faced a trademark dispute with the initial name for the brand, American Riviera Orchard.
In February, the owner of an existing New York-based clothing company called As Ever stated he was “exploring all possibilities” over the brand’s name but admitted he did not hold a trademark.
Further controversy emerged when Xisca Mora, a Spanish politician, reportedly considered legal action against Meghan for allegedly using a coat of arms design similar to one registered in Spain for the As Ever logo.
In April, eagle-eyed fans also spotted a small typographical error in a newsletter promoting the site’s product list, adding to a series of teething problems for the brand.
