Jamie Laing joining Dragon's Den
Jamie Laing will be a guest investor on the upcoming series of Dragon's Den.
Jamie Laing is joining Dragon's Den.
The former Made in Chelsea star - who co-founded vegan sweet company Candy Kittens in 2012 to huge success - will reportedly be a guest investor on the upcoming 23rd series of the hit BBC business show, the Daily Mail's Talk of the Town column reports.
The McVitie's heir will follow in the footsteps of the likes of former footballer Gary Beville, fitness guru Joe Wicks, and TV star Trinny Woodall in becoming a celebrity guest panellist on the show and will invest his own money into the business ventures being pitched.
Jamie first joined the Made in Chelsea cast back in 2011 but previously admitted he took a huge "risk" by signing up for the E4 reality series as he already had a job offer from elsewhere but hated the idea of doing the same thing week in, week out.
The 37-year-old star recalled in an interview with The Big Issue: "I remember going to bed that night and knowing my future with the job opportunity. I knew where I'd end up, what I would be doing next week and every week after that. I thought, that cannot be life.
"So I took Made in Chelsea because I didn't know what would happen. It was such a risk."
Jamie and wife Sophie Habboo - who have five-month-old son Ziggy together - have been open about their lives together on their podcast and new reality TV show Raising Chelsea.
And the BBC Radio 1 presenter has admitted he has always been comfortable sharing his personal life with the world.
He said: "I don't mind people seeing my life. I filmed everything as a kid. I was always happy to show everything, so I was already ready for the social media age.
"I never worried what people thought of me, I never had an ego or cared about being embarrassed. And if you are like that, you're going to be quite good at reality TV and letting the public into your life."
