Jake Wood to star on Celebrity Apprentice Christmas Special
Soap star Jake Wood is among the contestants for the Celebrity Apprentice Christmas Special.
Jake Wood is set to star on The Celebrity Apprentice Christmas Special.
The 53-year-old soap star will appear alongside the likes of AJ Odudu, Angela Scanlon, Charlie Hedges, Eddie Kadi, JB Gill, Kadeena Cox, Matt Morsia, Rob Rinder, Sarah Hadland, Shazia Mirza and Tom Skinner in two Christmas specials in aid of Children in Need.
The two-part Christmas special will see the celebrity candidates split into two groups and sent to Lapland to develop their own gingerbread biscuits.
Lord Sugar said: "It’s the first ever time on The Celebrity Apprentice that the public can buy products that were created by the celebrity candidates. It’s added some real pressure to the process.
"I think the celebs thought they were in for an easy ride, but they were wrong! Raising money for BBC Children in Need is serious business, so the candidates really need to deliver if they want to avoid ending up on my naughty list."
The teams will be joined in Lapland by Baroness Karren Brady and Mike Soutar, and the biscuits will eventually be available to buy nationwide, with every purchase helping to support children across the UK.
Kalpna Patel-Knight, the head of entertainment commissioning at the BBC, said: "The celebrity candidates will be giving viewers a tasty treat or two this Christmas that viewers can literally sink their teeth into, all while supporting the incredible work of BBC Children in Need. Are viewers going to be Team Gary the Penguin or Team Jolly McTrouble? Let the festive boardroom battle begin!"
The biscuits will be available to purchase nationwide from Friday 14 November, and Paul Broadbent, the director of programmes at Naked, which is co-producing the series, feels proud that the TV show can make a difference in the real world.
He said: "We have taken The Apprentice out of the boardroom and straight onto the shelves. These special episodes bridge the gap between entertainment and real-world impact. It is a rare opportunity for audiences to buy, taste and enjoy something they’ve watched being created on screen and it has been great fun seeing the celebs’ ideas come to life, all in aid of a fantastic charity."