Marc Jacobs collaborates with Blumarine
Marc Jacobs Gen Z line Heaven has collaborated with luxury Italian brand Blumarine on a new capsule collection.
Marc Jacobs has collaborated with Blumarine.
The 60-year-old fashion designer, who launched subsidiary line Heaven in 2020, has teamed up with the Italian brand to launch a capsule collection.
The collection which combines "Italian flair with American streetwear" features a mix of best-selling items from both brands, including pink camo pint pieces, denims tops and jackets. Every piece can be mixed and matched to create new looks.
Ava Nirui - creative director of Heaven by Marc Jacobs - said: “In my teen and college years, I fell in love with the Blumarine brand and aesthetic — it was the ultimate in feminine, aspirational fashion to me. I remember lusting after Blumarine advertisements. There was something very powerful about the way the brand depicted women, and I felt instantly moved by these images.
“There are so many parallels between Blumarine and Marc Jacobs, then and now, and I think this collection makes total sense for both of us. I love the way Nicola and his team interpreted Marc and the Heaven brand codes in his very Blu way! I’m such a genuine fan of Nicola and his approach to Blumarine, and feel really lucky to have worked with him.”
Nicola Brognano - creative director at Blumarine - added: “I was thrilled to have the opportunity to work on this project and had a lot of fun creating this special collection that merges Blumarine and Heaven by Marc Jacobs identities. Each piece of the capsule is a gem and truly reflects today’s spirit, balancing ease and coolness in the most feminine and light-hearted way.”
