On March 6, 1974, the Swedish pop band ABBA won the 19th Eurovision Song Contest with timeless classic Waterloo.
Since then, theyve built a multi-billion-pound empire from royalties, a successful Broadway and West End musical to two movies, a Mamma Mia! experience at The O2 in London, a museum, and now a hugely successful first-of-its-kind digital avatar show, ABBA Voyage.
This is how Agnetha, Bjorn, Benny, and Anni-Frid banked a fortune from brand ABBA...
