Audience segregation

Unfortunately, it seems that Disney+ has proven to be a curse for the MCU.

Before the streaming service, fans only had to go to the cinema to stay up-to-date with their favourite superheroes.

However, since 2021, fans have needed to shell out for Disney+ in order to know the ins-and-outs of the MCU, which has been bad news for all parties involved.

It proved particularly damaging for last year's movie 'The Marvels', which required prior knowledge from TV shows and ended up being the lowest-grossing MCU film to date.