What do the biggest music stars think about hologram shows?
The ABBA Voyage show has shown the world what can be achieved with holograms and AI.
'Who knows what technology lies in store down the road?' What do the biggest music stars think about hologram shows?
The ABBA Voyage show has shown the world what can be achieved with holograms and AI.
The four members of the Swedish pop group, Benny Andersson, Frida Lyngstad, Agnetha Fältskog and Björn Ulvaeus, all perform as ABBAtars, CGI-generated avatars of themselves. And they give the London audiences a perfect setlist every night.
But although ABBA have embraced modern technology, what do some of the world's most famous musicians really think about hologram artists?
Sir Elton John
Asked whether he would want to perform digitally as a hologram by a fan at a 2018 concert, Sir Elton John replied: "That's the last thing I want."
Sir Mick Jagger
The Rolling Stones are still one of the biggest live attractions in the world.
However, that hasn't stopped Sir Mick Jagger from expressing some interest in holograms.
Speaking to Matt Wilkinson on Apple Music, Mick said: "Who knows what technology lies in store down the road? We’re already in an AI world of doing this stuff, and you can do a lot of musical stuff with not-very-complicated computerisation, as well."
Linkin Park
Linkin Park's Mike Shinoda has already rubbished the idea of the band performing in digital form.
The singer has actually described the idea as being "awful".
During an appearance on the 'Tuna on Toast' podcast, he said: "Negative a million percent. I hate the idea of doing a Linkin Park hologram thing. It’s awful."
David Bowie
David Bowie actually experimented with hologram technology back in 1999.
The music icon - who died in 2016, aged 69 - teamed up with Professor Martin Richardson to shoot the holographic film for his 1999 album 'Hours'.
Martin subsequently told the BBC: "Bowie said to me, 'When you've done your bloody hologram it will be up and down the width and breadth of the country. I am going to make you famous.'"
Prince
Before passing away in 2016, Prince made it clear that he was not at all interested in the idea of artist holograms.
Asked whether the 'Purple Rain' singer would have been in favour of the technology, Prince’s collaborator Sheila E told 'Entertainment Tonight': "The hologram was weird, and Prince did tell me to make sure nobody ever does a hologram of me. He thought it was very demonic and that’s his spiritual beliefs.”