Kylie Jenner is 'leaning towards a more natural' beauty look

Kylie Jenner is "leaning towards a more natural" beauty look.

The Kylie Cosmetics founder has been trying harder to look after her skin because she is keen to let her natural complexion "shine through" more these days.

She told Dazed Digital: "I’ve definitely cut down on my make-up routine and have been leaning towards a more natural make-up look, so taking care of my skin is even more important since I’m letting it shine through more. I’ve learned the key is to make sure I’m always hydrating my skin (even lips) – I love using our lip butter for this.

"I’m excited to see the return of matte looks. Even though I’ve recently been embracing a more natural, dewy look, I still love my matte products like our plumping powder matte lip and lip liners."

The 27-year-old reality star's latest addition to her beauty empire is The Natural Blur Powder Foundation but she admitted it isn't the only product she uses for skin coverage.

She said: "It depends on the look I’m going for – on a regular day, I’ll usually do a more natural look, and for that I’ll use my Skin Tint Blurring Elixir. It has a skin-like finish that can be built up to go from light to medium coverage. If I’m going for additional coverage, I’ll pair it with our Power Plush Longwear Concealer and our new powder foundation, as a finishing powder.

"If I have a red carpet event where I want full coverage, I’ll use our Power Plush Longwear Foundation with the powder foundation for a smooth, flawless base.

"I love that all our complexion products are really versatile, easily buildable, and blend into skin seamlessly without being cakey, so they’re great to use together."