Kim Kardashian wants to bring SKIMS to the runway.
Reality TV star Kim Kardashian is hoping to bring her shapewear brand SKIMS to the runway by launching her own fashion show.
Kim Kardashian is hoping to bring SKIMS to the runway.
The reality TV's star's shapewear brand has been going from strength-to-strength since she launched it back in 2019 with the company currently celebrating the opening of a new flagship store in New York City - and Kim is now looking to the future and hopes to eventually create a SKIMS fashion show.
She told WWD.com: "I can absolutely see us doing a show, not like a regularly on the fashion schedule show, but maybe something a little bit more unique.
"It would have to be an experience more than a regular show, but I would never rule anything out."
In the interview, Kim went on to insist she's very hands-on with her brand and even though she doesn't design every piece, she makes sure each item gets her approval.
She explained: "I know every single product that we have, I have fit every single product that we have coming out. And I know if there is something that slid by me, that I didn't get the final approval on from the detail on the stitching.
"And while I don't design everything for me ... if I can, I try to at some point, even if I'm just in my closet, show people how I would wear it versus how it was styled on someone else. I love always showing our hosiery and shapewear. I think it's really important, because I wear shapewear with everything, and I think before [Skims] - it's not that it wasn't accepted - it just wasn't cool."
