Brad Pitt welcomes rise of streaming giants, but why?
Brad Pitt believes streamers like Netflix are helping the film industry.
Brad Pitt has welcomed the rise of streaming platforms.
The 62-year-old actor believes streaming platforms like Netflix have changed the film industry for the better, observing that it's created "many more opportunities for actors, writers, directors".
Brad told The Hollywood Reporter: "What I love about what streaming has brought to us is so many more opportunities for actors, writers, directors. And because of that, we have a greater plethora of really interesting stories and really interesting talents, and that’s been amazing."
On the other hand, Brad observed that films occupying the "middle ground" have been squeezed by the rise of streamers.
The actor - who stars in Heart of the Beast, the David Ayer-directed adventure film - said: "Of course, we had a dip — and we’re seeing that come back; we’re seeing the communal experience being embraced again.
"But what happened is movies got so expensive. We always talk about this.
"The very big tentpole movies were able to recoup, and the more independent, lower-budget, or anything in the middle ground — anything from maybe 30, 40, 60 [million dollars] — has a really difficult time getting made, even movies like ours, because it’s very difficult for the studio to recoup that middle budget. […] I’m hoping these movies still have a lot [of support], because that’s usually where I end up most. The middle ground."
Meanwhile, Brad previously advocated for mid-budget movies embracing AI.
The actor acknowledged lingering concerns about the cutting-edge technology, but he still thinks it could prove to be a useful tool for filmmakers.
He told Esquire: "There’s a lot of pushback against AI, but AI is going to be the very thing that, if used as a tool, is going to help these mid-budget films, forty- to ninety-million-dollar budgeted films, get made."
Despite this, Brad conceded that AI struggles to recreate the human creativity.
He said: "I heard an AI song the other day that was pretty damn good. But it had a repetitive nature to it. It’s not going to be the same as hearing her voice — a woman’s voice, a person’s voice."
