Gracie Kramer blasts 'infuriating' Sydney Sweeney advert

Gracie Kramer, an American gymnast, has taken to social media to slam Sydney Sweeney.

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Sydney Sweeney has been widely slammed
Sydney Sweeney has been widely slammed

American gymnast Gracie Kramer has described Sydney Sweeney's controversial new advert as "infuriating".

The 29-year-old actress appears in a steamy new advert for Novig, a sports prediction market - but Gracie has taken to social media to voice her displeasure, describing the ad as a "massive step backward" for female athletes.

The 28-year-old gymnast wrote on Instagram: "This ad is honestly infuriating. I've spent my entire life competing in a sport where female athletes have been oversexualized, reduced to our bodies, and forced to fight to be taken seriously for what we can actually do.

"So to see women's sports once again being marketed through the male gaze feels like a massive step backward. We should not have to take our clothes off to convince men that women belong in sports, or that we're only worth watching if we're showing enough skin.

"And if you still don't think it's that deep, I invite you to do your best to empathize with every female athlete who has had to compete while simultaneously being objectified on the court, disrespected on the field, and oversexualized in the media.

"I don't typically speak out on controversial topics, but to me, this isn't controversial. This is about demanding respect for female athletes and protecting the future of women in sports. We have worked far too hard to be taken seriously to keep reinforcing the idea that our bodies are more valuable than our abilities. (sic)"

Sydney recently became an equity partner in Novig, and she relished starring in the company's controversial Just Sports campaign.

The actress - who has become one of the most sought-after stars in Hollywood in recent years - said: "I've always believed that the best partnerships are the ones where everyone's getting to collaborate.

"I don’t like to just put my face on something. I really want to be able to get into the weeds of it with an amazing team. And I got to meet the Novig team. Jacob's incredible, and I believed in him as a founder.

"Being able to be a part of watching this company grow and not just be the face of it is really important to me."