Selena Gomez embraces Mexican heritage with 'meaningful' Rare Beauty campaign
Selena Gomez has expressed pride in her Mexican heritage through a "meaningful" new campaign for her Rare Beauty brand featuring individuals from Latin American backgrounds.
Selena Gomez embraces her Mexican heritage.
The 33-year-old star has launched a new campaign for her Rare Beauty cosmetics brand featuring 48 people from across Latin America and explained that working with individuals from similar backgrounds was very "meaningful" for her.
Selena - whose paternal grandparents emigrated to Texas from Mexico during the 1970s - told People: "What makes me most proud is our resilience and complexity. I'm proud that being Latina can mean so many different things, and that those differences are something to celebrate.
"Working with the photographer, models, beauty creators, and Rare Beauty employees featured in the campaign who share that Mexican heritage was very meaningful to me."
The Only Murders in the Building star, who is named after the Mexican-American singer Selena Quintanilla, explained how she rarely saw herself reflected in beauty campaigns of the past and hopes to offer young Latine people the opportunity to showcase their "individuality".
Gomez said: "I would tell them that they're not alone. I want young people to recognise the power in their individuality instead of comparing themselves to others.
"We were never meant to all look, think or to be the same. Our differences are what makes us beautiful. That is something I come back to constantly because I hope every young person feels empowered by what makes them unique."
Selena is thrilled to be able to celebrate the "full spectrum" of the Latin community with the latest Rare Beauty campaign.
The Lose You to Love Me artist said: "To see such a wide spectrum of skin tones and identities represented so purposefully is everything I dreamed of when I started Rare Beauty.
"It's not just about makeup. It's about that feeling of seeing yourself reflected in the media and advertising that we all consume. It reminds me that our community is never just one thing. We are vibrant, nuanced and everyone's story deserves to be told."
Meanwhile, Selena revealed how she believes she was "misdiagnosed" before receiving her bipolar disorder diagnosis as the process of getting therapy is "so f****** complicated".
Appearing on the Friends Keep Secrets podcast with her husband Benny Blanco earlier this year, she said: "I knew something was wrong, but I think I was misdiagnosed.
"People were just assuming, and I would try multiple therapists. And that’s why it’s hard.
"It’s actually really hard when we’re talking about these things. And for me to go get a therapist, all of it is so f****** complicated."
