Rare Beauty isn't about making money, says Selena Gomez

Selena Gomez has revealed that profit isn't the focus of her Rare Beauty brand.



Selena Gomez has revealed her ambitions for Rare Beauty
Selena Gomez has revealed her ambitions for Rare Beauty

Selena Gomez never wanted Rare Beauty to be about "making a lot of money".

The 31-year-old star launched her cosmetics company - which is committed to raising $100 million for mental health awareness - in 2020, and Selena has confessed to being amazed by Rare Beauty's success.

The brunette beauty told TIME magazine: "I will admit it overwhelms me sometimes. I have this weird thing in my head where if I focus on the numbers, I’ll lose whatever it is that made Rare Beauty Rare Beauty.

"I never wanted it to be about making a lot of money and that’s it."

Rare Beauty has been valued at more than $1 billion, but Selena doesn't have any intention of selling the company.

She said: "I don’t have any plans on that, genuinely."

Selena has enjoyed huge success as a singer and as an actress. However. she gets more comments about mental health issues than anything else.

The 'Only Murders in the Building' star shared: "That’s what makes me most proud.

"When I’m able to have something like Rare or a single that people can relate to, I get so much joy when people say, ‘Hey, that helped me through a difficult time.'"

In April, Selena explained that she's on a "mission" with her Rare Beauty brand.

The actress feels proud of her brand for helping to raise mental health awareness.

Selena said at the TIME100 Summit: "I didn't want to really enter the cosmetics world without a mission."

Selena - who has been open about her own mental health struggles in recent years - has been thrilled by what she's managed to achieve so far.

She said: "It was actually a dream that kind of happened within this brand, and on top of it we were able to make hopefully decent products."