Ben Affleck attempts to become a pop star in new ad campaign
Ben Affleck attempts to become a pop star in new Dunkin' advertising campaign which pokes fun at his 'bored' persona and shows him trying to follow his wife Jennifer Lopez into the music industry
Ben Affleck attempts to become a pop star in new advertising campaign.
The 51-year-old Hollywood actor – who is the face of doughnut chain Dunkin' – has filmed a new commercial for the brand in which he's seen poking fun at his "bored" persona by setting out on a journey to prove he's not glum by following his wife Jennifer Lopez into the music industry.
The ad starts by showing a clip of the couple with the headline: "Boredest Man in the World" and Ben then says: "Keep laughing. He’s bored. No. Steady. Always watching. I can do that. How hard can it be?" before seemingly answering a call from Jennifer.
He's heard saying on the phone: “What’s going on baby? I had this crazy dream, you’re going to laugh. I had come up with like some beats. And then you were like, ‘Maybe you should put that on the record.’ I even had a persona like JLo or like BLo. That’s the bad version obviously."
Ben then attempts to become a pop star with the help of influence Charli D’Amelio, who tries to show him how to dance, but becomes concerned about him when he asks her: "Who is TikTok?”
After the failed dance session, the actor then gives himself a motivational talk saying: "They tell you you’re no good. You’re a goofy, middle-aged, clumsy white guy with no rhythm and you can’t sing on key. You’re not coordinated. That means I can't be a pop star? Underestimate Boston? At your peril."
The advert finishes with Ben chomping on a doughnut and making a reference to his wife's new album - 'This Is Me …Now' - as he declares: "This is me now".
The commercial finishes with a "To Be Continued" sign sparking suggestions a second part could air during the upcoming Super Bowl.
Ben previously debuted his Dunkin' partnership during the big game last year. He was seen working in a branch of the doughnut at the drive-thru window when his wife pulls up and scolds him, saying: "What are you doing? Is that what you do when you say you're going to work all day?"