Ben Affleck reunites Friends stars for Super Bowl advert
Ben Affleck recruited 1990s sitcom stars including Friends alum Jennifer Aniston and Matt LeBlanc for his latest Dunkin' Donuts advert which aired during the Super Bowl coverage on Sunday (08.02.26).
Ben Affleck reunited Friends stars Jennifer Aniston and Matt LeBlanc for his latest Dunkin' donuts advert.
The Hollywood actor - who has been the face of the brand for last few years - recruited 1990s sitcom stars including Friends alum Aniston and LeBlanc, Cheers star Ted Danson, Seinfeld’s Jason Alexander and The Fresh Prince of Bel-Air actor Alfonso Ribeiro for the new commercial which aired during the Super Bowl coverage on Sunday (08.02.26) .
The ad was dubbed Good Will Dunkin' in reference to Affleck's Oscar-winning 1997 movie and the actor was seen wearing a blonde wig similar to the hair seen on his co-star Matt Damon in the film.
The ad opened with the message: "Before the movie, a much better version of Good Will Hunting was made as a sitcom with a real genius in the lead and some other actors."
The action takes place in a Dunkin' store with the characters sitting around drinking coffee, with LeBlanc wearing a wig and an outfit reminiscent of his Joey character in Friends.
Affleck even uses Joey's "How you doin'" catchphrase on A Different World star Jasmine Guy before Ribeiro holds up a picture of Aniston and asks: "Don’t you have a girlfriend?"
The Argo actor then makes another Friends reference as he says: "We’re on a break! I don’t need her, I’ve got everything I need right here at Dunkin’."
Aniston subsequently appears at the window - wearing her hair in the style of her Friends character Rachel - and introduces her boyfriend who is revealed as former NFL star Tom Brady.
Alexander opened up about about how the advert was made revealing he was told the actors would all be "de-aged" to make them looks as if they had all stepped straight out of the 1990s.
He told Esquire magazine: "It was pitched [to me] exactly like what you see, as if Good Will Hunting had started as a bad pilot. It is the found pilot, and we're gonna de-age you. That was the pitch."
The actor went onto reveal the cast felt very "comfortable" with each other even though they hadn't all worked together before.
He explained: "It was as if we all knew the drill and had done it before, when in fact we had not ... It was comfortable".
He added of his de-aging onscreen: "They added hair pieces that resemble, I'll laughably say, my hairline in the '90s. It was close [enough], and I figured they'll nail it when they CGI it. That was never my hair. But I look younger. God bless them, they got me back to my thirties."
