Celebrity Big Brother 'set to be scrapped by ITV'
Celebrity Big Brother is facing an uncertain future, according to a source.
Celebrity Big Brother is reportedly set to be axed by ITV.
The long-running reality TV show has been put on ice by the broadcaster, amid a ratings struggle with BBC One rival The Celebrity Traitors.
A source told The Sun newspaper: "Bosses face a huge challenge trying to sign up celebrities because so many of them are now pressing their agents to get them on The Celebrity Traitors.
"That is already causing problems for other big shows, like Strictly and I’m A Celebrity, which rely of star contestants because they now find themselves as second in the pecking order.
"So that is an even greater issues for a show like Celebrity Big Brother because now it’s on ITV, it needs a certain calibre of contestant, which are very hard to sign up now."
ITV is finding it increasingly difficult to secure big-name stars for its various reality shows, which also includes the money-spinning I'm a Celebrity... Get Me Out of Here!.
The insider added: "ITV are already having to find two lots of stars to compete on I’m A Celebrity this autumn as well as its spin off show, The Wild Frontier, which is expected to air in early 2027 – which is exactly the same time ITV were hoping to drop the new series of Celebrity Big Brother."
ITV previously insisted that it was entirely committed to Celebrity Big Brother, which was recently hosted by AJ Odudu and Will Best.
The broadcaster said in 2025: "We are committed to both Celebrity Big Brother and Big Brother beyond 2025, and scheduling for any new series will be confirmed in due course.
"The show remains a priority reality format for us."
However, ITV appears to have changed its stance in recent times, with the company refusing to share its plans for 2027.
The broadcaster said: "Big Brother returns to ITVX and ITV2 later this year.
"No decisions have been made for 2027 as yet."
