First-of-its-kind immersive Gladiators experience launching in 2026
Fans of Gladiators can experience being a contender, as well as get a behind-the-scenes look at the BBC Saturday night game show.
Gladiators Experience is coming to Birmingham.
Fans of the BBC Saturday night show can live out being a contender on the programme when the immersive experience launches at the NEC from May 2026.
For the first time, people of all ages and abilities can test their speed, strength, and skill on the show's iconic challenges - including Hang Tough, Duel, The Wall and the legendary Eliminator - in an authentic recreation of the famed Gladiators arena.
Dom Bird, Senior Vice President at MGM Alternative Television, said: “We are incredibly proud to see how Gladiators continues to delight huge audiences on BBC One, and thrilled that our 2025 Gladiators Arena Tour sold out in record time.
"Now, fans young and old will get one step closer to walking in the footsteps of their heroes, as we announce our brand new Gladiators Experience.
"Based at the NEC Birmingham, everyone finally has the chance to test their skills on the iconic games - from Duel and Hang Tough, to The Wall, and of course the legendary Travelator.
"Come and see if you've got what it takes!"
In addition to the thrilling action in the arena, The Vault will deliver an unmissable look behind the scenes of the nation’s favourite TV show, the Gladiator Training Facility will sharpen the skillset needed to be a true Gladiator, and a huge superstore will offer exclusive merchandise.
The Gladiators Experience - which is having a limited run - is a collaboration between Live Nation, MGM and Flor-Jon Films Inc., who are the masterminds behind the large-scale immersive event, which will span over 10,000 square metres at the NEC Birmingham.
From authentic props and museum exhibits to innovative, low-touch physical activities, every corner has been crafted by Katapult and Patrick Doherty Design to bring the excitement of the iconic show to life.
Fans can register now at Gladiators-Experience.com to be the first to receive information about exclusive early access to tickets.
Details about general ticket sales will be announced soon.
