ITV daytime shows move to new London studio

This Morning will soon be based at The H Club Studio in London.

This Morning is moving to a new studio in Covent Garden.

ITV has announced that its award-winning daytime shows - including This Morning, Lorraine and Loose Women - will all be based at The H Club Studio in London’s Covent Garden from January onwards.

Emma Gormley, the managing director of ITV Studios Daytime, said in a statement: "As we work towards more cutting edge and efficient ways to produce Daytime shows in 2026, this move to The H Club studio offers state of the art technology that we can use across our programmes to create shows that are distinctive - with a look and feel that are familiar to and loved by our viewers.

"In a time of transformation for the entire industry, I want to thank all our Daytime teams for their dedication and skill in producing high-quality, compelling live shows every day throughout this period."

Lorraine, This Morning and Loose Women will be produced by one team with shared resources moving forwards. However, ITV has confirmed that each of the shows will remain editorially distinct.

Earlier this year, Kevin Lygo, the managing director of ITV’s Media and Entertainment Division, acknowledged that the broadcaster is going through a "transition".

Despite this, the ITV boss promised to support staff members through the company's cost-cutting measures.

He said at the time: "I recognise that our plans will have an impact on staff off screen in our Daytime production teams.

"We will work with ITV Studios and ITN as they manage these changes to produce the shows differently from next year, and support them through this transition."

Kevin recognises that the changes might be painful for some staff members. However, he's convinced that the changes need to be made in order for ITV to thrive in the future.

He said: "Daytime has been a core element of ITV’s schedule for over 40 years and these changes will set ITV up to continue to bring viewers award winning news, views and discussion as we enter our eighth decade."