Kylie Jenner applauds Kim Kardashian as she 'nails' SKIMS cotton range
Kylie Jenner has applauded her sister Kim Kardashian for "nailing" the new SKIMS cotton collection after posing in the underwear for the brand's latest campaign.
Kylie Jenner has applauded her sister Kim Kardashian for "nailing" the new SKIMS cotton collection.
The reality TV star-turned-cosmetics mogul, 28, has stripped to her underwear to pose in the brand's latest campaign showing off the SKIMS Everyday Cotton and Kylie has lavished praised on Kim's new line for being "super-stretchy" and "comfortable".
In a statement given via press release, Kylie said: "I loved being part of the Everyday Cotton campaign. Cotton is such an essential everyday fabric, and this collection really nails it.
"The bras and underwear are soft, super stretchy, and so comfortable. The fit is amazing - exactly what you’d expect from SKIMS."
Kim went on to add that instead of buying "more basics", people need to focus on choosing "better ones".
She explained: "Your everyday bras and underwear should feel as considered as everything else in your wardrobe. People don’t need more basics, they need better ones.
"With Everyday Cotton, we took the pieces people already love from SKIMS and reimagined them in the softest premium cotton, to create essentials you’ll want to wear every single day."
Kim also promoted the new launch on Instagram by confessing she "never used to wear underwear" until she came up with SKIMS.
In a video posted on the social media platform, she explained: "Can I tell you a secret? I never used to wear underwear. But SKIMS changed everything.
"We made the softest and stretchiest bras and panties in different fabrics. And now. We did it again. Introducing Everyday Cotton.
"The best cotton underwear you'll ever own. It's made from premium natural fibres. It's breathable, stretchy and never digs.So you can wear them all day. Every day."
The SKIMS Everyday Cotton lines launches online and in stores on February 17. It features sizes XXS through 4X with bras offered in up to 38 sizes while colours include Snow, Light Heather Grey, Sienna Heather, Cocoa Heather, and Onyx.
The latest launch comes after Kim opened up about her plans to relaunch her beauty brand and can't wait to come out with a "signature fragrance".
The reality TV star has already made several attempts to establish a beauty business by starting KKW Beauty in 2017 and Skkn By Kim in 2022, which was licensed through Coty, but she has since reacquired her SKKN brand and will be relaunching it through her clothing and shapewear company SKIMS.
Kim recently revealed the first beauty launch is coming soon and she's looking forward to eventually debuting a perfume.
She told Complex magazine: "We have a beauty launch coming up ... With beauty and fragrance, everything will be SKIMS. Having everything in one place was always my dream. I think our customer will really resonate with it, and I’m excited to have a signature fragrance."
Kim's last project was launching her SKIMS collaboration with Nike but she's now turning all her attention to getting her beauty range off the ground. She said: "Launching my beauty line is my next priority."
