Menudo's marketing strategy

Menudo's unprecedented success also led to the development of a strong image marketing strategy around the group: in addition to the albums, it was common to find posters, stickers, key chains, songbook magazines, T-shirts, water tattoos, photos to be printed on T-shirts, among other objects. In Colombia, a local company manufactured, under license, clothing based on the outfits worn by the quintet in their presentations.