09 - Bob Marley - $16 million

The reggae icon's music and image is still in high demand over four decades on from his tragic death from cancer at the age of 36 in 1981 – making $16 million this year.

The 'Three Little Birds' hitmaker's likeness can be found on headphones and sneakers and a movie about his life, 'Bob Marley: One Love', will be released in 2024.