ITV will keep broadcasting Britain's Got Talent until at least 2028
ITV will keep broadcasting Britain's Got Talent until at least 2028.
Britain's Got Talent have agreed a £120 million deal to stay with ITV until 2028.
Simon Cowell and production partners at Fremantle have signed a new contract to take the long-running talent show past its 20th anniversary next year, and the agreement will also see another Champions special - which sees the best acts from the ...Got Talent franchise around the world compete - next year.
A source told The Sun newspaper's TV Biz column: “This is a huge vote of confidence in the show, which celebrated the best week of overnight ratings for this series at the weekend.
“It also proved TV execs are looking beyond traditional viewing figures when making strategic decisions.
“Shows like Strictly have seen live viewing figures decline in recent years.
“They haven’t seen that compensated by viewers switching to other ways of watching, whereas BGT’s figures for streaming and on platforms such as YouTube have gone through the roof.”