Sydney Sweeney has officially launched her new lingerie line SYRN
SYRN, the new lingerie lingerie by Sydney Sweeney, is now available to purchase.
Sydney Sweeney has officially launched her new lingerie line, SYRN, which is aiming to rival Kim Kardashian's Skims and Rihanna's Savage x Fenty.
The Euphoria star, 28, has unleashed the inclusive line, which comes in 44 sizes and is split into four modes: Comfy, Playful, Romantic, Seductress.
Sweeney said: “The secret is finally out . . . this is lingerie you wear for YOU, no explanation, no apology. I wanted to create a place where women can move between all the different versions of who we are.
“I love working on cars, I go water skiing, I’ll dress up for the red carpet then go home to snuggle my dogs.
“I’m not one thing, no woman is.”
The brand is backed by Amazon mogul Jeff Bezos and his wife Lauren Sanchez, who welcomed The Housemaid star to their wedding in Venice, Italy, last year.
A source told The Sun newspaper's Bizarre column: “Sydney has become one of the most talked-about women in Hollywood and this brand will propel her to new heights.
“Those involved in the business believe that, in no time at all, she’ll earn more from Syrn than her acting work.
“It’s an extremely lucrative market and as one of the most desired women around, who better than Sydney to model the underwear?”
