JoJo Siwa wants signature bows to inspire new generation
JoJo Siwa is relaunching her signature bows, including fresh designs, and she hopes they can inspire a new generation.
JoJo Siwa hopes her signature bows can inspire a new generation to find "their voice and confidence".
The 22-year-old star is teaming up with JennZ on a new licensing partnership to relaunch JoJo's Bows alongside the introduction of Joelle Bows, which have been described as fresh designs intended to "evolve with JoJo’s audience, offering fashion-forward elevated silhouettes".
In a statement, JoJo said: “JoJo’s Bows were never just about what you wore, they were about how you felt.
“Coming back as Creative Director means I get to personally shape every detail, making sure the heart, energy, and message behind the bows evolve with me and with the fans.
"This relaunch is for the fans who grew up with me, and for the next generation discovering their voice and confidence.”
JoJo has joined the project as Creative Director, which will see her lead all "creative decision-making"), including product direction and materials to "brand storytelling, visual identity and marketing strategy".
The goal is for her to bridge the gap and ensure the relaunch "remains authentic to the spirit" of the original JoJo Bows, which sold over 80 million around the world.
Jennifer Saad, founder and creative director of JennZ, has been involved in the licencing of the bows since the beginning.
She added: “The JoJo Bow isn’t just an accessory it’s a symbol of confidence, creativity, and style.
“Reintroducing it for a new generation is about celebrating the magic that made it iconic and evolving it for who those fans have grown to be.”
And John Edward Thomas, founder and CEO of Thomas Global Media, is delighted to be involved in the relaunch.
He said: “We’re thrilled to bring back one of the most iconic accessories in pop culture.
"With more than 80 million JoJo bows sold worldwide in the previous program, this relaunch celebrates a brand that continues to inspire self-expression, confidence, and positivity among fans around the globe."
All bows are now available online at JoJoSiwastore.com.
