Dua Lipa celebrates third anniversary of her global editorial platform Service95
After it launched as a platform for her to share personal recommendations before expanding, Dua Lipa is celebrating the third anniversary of her global editorial platform Service95.
Dua Lipa has celebrated the third anniversary of her global editorial platform Service95.
The singer, 29, launched it in February 2022, as a medium for her to share her personal lists and recommendations, and it has since expanded to include a weekly newsletter, the 'At Your Service' podcast and Service95 Book Club. Reflecting on its evolution, she said on Instagram alongside a carousel of images of a birthday cake with the brand writing on its icing: “I still can’t believe how much Service95 has grown since launching.
“What started because of my love of making lists (yes, really!) and sharing recommendations with friends, has evolved into a global platform.
“From our weekly newsletters and At Your Service podcast to the website and Service95 Book Club, it has become so much more than I ever imagined – and I’ve loved every step of the journey so far.”
Dua’s series of images posted alongside the message also included one of her own blowing out candles on the birthday cake for the platform.
The Service95 Book Club, launched in June 2023, aims to highlight diverse voices from around the world, featuring compelling narratives across fiction, memoirs and manifestos.
Each month, Dua selects a book for members to explore, accompanied by author interviews, discussion guide and additional content to enrich the reading experience.
In its inaugural month, the club featured ‘Shuggie Bain’ by Douglas Stuart, a Booker Prize-winning novel about a young boy growing up in 1980s Glasgow.
Dua said about the work: “This story of a young boy growing up with an alcoholic mother in 1980s Glasgow totally won my heart, and I can’t wait for us to explore it together.”
Over the past 18 months, the book club has showcased a diverse range of literature.
In February 2025, Dua selected ‘The Bee Sting’ by Paul Murray, describing it as a “masterclass in building tension”.
And in August 2024, she recommended ‘La mala costumbre’ by Alana S Portero, a novel set in 1980s Madrid exploring the life of a young trans woman.
Beyond the book club, Service95's 'At Your Service' podcast has featured conversations with renowned authors, including Hanya Yanagihara, author of ‘A Little Life’.
Dua’s interview with Yanagihara delved into the themes of the novel and the author’s writing process, offering listeners an in-depth perspective on the acclaimed work.
