The O2 flying the flag for Madonna's London residency
A Royal Standard flag has been created in Madonna's honour and it will fly at full mast every night she is performing at London's The O2.
A Royal Standard flag has been created in Madonna's honour.
The 65-year-old Queen of Pop will kick off her 'Celebration' world tour with the first of six shows at London's The O2 on Saturday (14.10.23) and to mark the occasion, Flying Colours Flagmakers - who make flags for the British royal family - have produced a giant flag that will fly at full mast at the venue on the days she is performing, echoing the tradition that occurs when the monarch is in residence at Buckingham Palace or Windsor Castle.
Chris Taylor, Head of Marketing at Flying Colours, commented: “It is such an incredible honour to have been involved in the making of this unique Royal Standard flag for Madonna. She is true pop royalty. We’ve been manufacturing flags for the Royal Family for over 20 years, but we’ve never made a flag quite like this. To have it fly above The O2 every time she takes to the stage for ‘The Celebration Tour’ shows will be really something."
The red and gold design features an image of Madonna from her 1986 'True Blue' album cover, and a second version will be positioned on the Level 1 concourse at all of Madonna's shows in the arena so fans can take their own photos with it.
Steve Sayer, Vice President and General Manager at The O2, said: “The arrival of Madonna and ‘The Celebration Tour’ in London is arguably the biggest UK event in pop music this year. Madonna has been at the forefront of the genre and part of pop culture for four decades, and we’re very proud that this hotly anticipated tour kicks off right here at The O2. This Royal Standard flag feels like a fitting tribute to pop royalty, and the perfect way to kick off six incredible shows.
"Thanks to LiveNation and of course the Queen of Pop herself for making this happen – we know it will create a really exciting moment for the thousands of fans visiting the venue for this incredible show.”
The 'Ray of Light' hitmaker will perform to 90,000 fans at The O2 on 14-18 October and 5-6 December.
