Emma Willis’ sustainable fashion series ‘axed after one season’
The sustainability-themed design competition has reportedly been dropped by Prime Video as television fashion contests face growing competition from digital creators and online platforms.
Emma Willis’ fashion competition show ReStyle has reportedly been axed after one series.
The Prime Video series, fronted by Emma Willis, 50, challenged eight emerging fashion designers from across Europe to transform pre-loved clothing into catwalk-ready collections, and its apparent cancellation will bring an end to the sustainability-focused design contest despite hopes it could become a long-running streaming success.
Sponsored by fashion marketplace Vinted, the programme launched last year with a focus on sustainable fashion and clothing reuse.
However, according to The Sun, ReStyle will not return for a second series after failing to attract a large enough audience to justify another commission.
A television source told the publication: “The overall idea was a worthy one which tapped into the hunger for fashion, sustainability as well as anything that felt like some kind of life hack.
“But the show didn't quite gain the audience it needed to justify getting another series, even though there were hopes it might continue for years to come.”
The source added: “Fashion shows now have to vie with competition from influencers and online shows, many of which also tap into the fashion and beauty market.”
The reported cancellation follows a difficult period for television fashion competitions.
Weeks ago, ITV's M and S: Dress The Nation, presented by AJ Odudu and Vernon Kay, was also reported to have been cancelled after two series.
Like ReStyle, the programme centred on aspiring designers competing for the chance to secure a major fashion contract.
The reported loss of ReStyle is another setback for Emma’s growing portfolio of streaming projects.
She previously fronted Netflix’s UK version of Love Is Blind alongside her husband, Matt Willis, with the pair guiding contestants through the dating experiment.
Emma remains one of Britain's busiest television presenters, however, continuing to host ITV's Cooking With The Stars with comedian Tom Allen, while also returning for another series of The Voice UK.
The presenter first rose to prominence on MTV before becoming one of the UK's most recognisable television hosts through programmes including Big Brother, The Voice UK, The Circle and Delivering Babies.
In recent years she has expanded into streaming platforms while maintaining a strong presence across Britain’s major broadcasters.
The reported cancellation of her fashion show also comes as competition intensifies in the fashion and lifestyle entertainment space.
Social media creators and digital-first fashion content continue to attract younger audiences, with influencer-led styling videos, resale platforms and sustainability-focused content increasingly competing with traditional television formats.
The rise of second-hand fashion marketplaces has transformed the resale industry, making sustainable fashion a mainstream market rather than a niche sector.
Despite the reported cancellation, Emma’s television schedule remains full.
Alongside Cooking With The Stars and The Voice UK, she is also expected to appear in a forthcoming BBC One dance programme, ensuring she remains one of the UK's most familiar faces across entertainment television while continuing to diversify beyond traditional network formats.
