Lord Sugar crowns the winner of The Apprentice
Karishma Vijay has won the latest series of The Apprentice.
Karishma Vijay has won The Apprentice.
The business owner and influencer has become the winner of the 20th series of the BBC show, with Lord Sugar choosing to work with Karishma over fellow finalist Pascha Myhill.
Karishma - who has secured a £250,000 investment from Lord Sugar - told the BBC: "I can’t believe it.
"I feel like I’m going to be calling Lord Sugar every other day, saying ‘what do I do now? I don’t know what I’m doing’. Because when I was doing it by myself, I was going at my own pace.
"Now, there’s a bit more pressure, because I have to really convince him that he made the right decision to have picked me. I feel like I will never get over this experience. Nothing in my life will ever compare. I just got engaged - so what?!"
Despite this, Karishma acknowledged that her victory didn't come easily.
She shared: "I was really underestimated going into the first couple of challenges. It was only in task four [the water branding task] that I really got to show people what I’m about. So I love that for me. People underestimated me until I showed them what I was capable of."
Karishma is the founder of a cosmetics company called Kishkin, and she thinks the show will change the fortunes of her business.
She said: "My brand needs to celebrate this. This is gonna put us on the map.
"You know, we've been kind of fighting against the big names in the industry to even get a seat at the table. Now, we've got the seat, and now we must keep it there, but we should celebrate the fact that a small brand that started in a tiny basement in a warehouse, made it to this level, and now it's a fresh start for us.
"Now doors are gonna open, that we probably never would have even knocked on. And now they're gonna blow wide open because of Lord Sugar. It's all about his network and his advice and his expertise. He is the blueprint of business - I feel like I've got the godfather of business behind my shoulder now."
