Ed Sheeran stuns shoppers by signing 'sauceographs' at British supermarket
Ed Sheeran made a surprise appearance at the Sainsbury’s supermarket in London Colney on Tuesday (13.08.24) to dish out ‘sauceographs' to fans using his own brand of hot sauce Tingly Ted's.
Ed Sheeran stunned supermarket shoppers by making a surprise appearance in a food truck to dish out ‘sauceographs'.
The 'Perfect' hitmaker pulled up at the Sainsbury’s supermarket in London Colney on Tuesday (13.08.24) to turn fans' groceries into memorabilia, with the entrepreneur signing everyday essentials using his Tingly Ted’s hot sauce.
Lettuce, bread loaves, blocks of cheddar and even the occasional roll of kitchen paper were transformed into ‘sauceographs’, each one a spicy reminder of the extraordinary encounter.
Excited shoppers were seen rummaging their trollies and shopping bags, looking for items for the chart-topper turned cart-stopper to sign with no pen and paper to hand.
One shopper even pulled out a floret of broccoli to be signed in sauce, while another got a vinyl record signed in hot sauce by Sheeran.
Fans soon took to social media to share snaps of their sauce signed goods and Sheeran, who was also offering fans a taste of his latest passion project, serving up free slices of pizza generously topped with Tingly Ted’s hot sauce.
Many astute shoppers turned their store visit into a money-making opportunity by listing their ‘sauceograph’ items on online auction websites.
On his surprise supermarket appearance, Ed, 33, said: "It was super exciting popping into Sainsbury’s and surprising some shoppers. Tingly Ted's has been such a fun project so far, hope everyone is enjoying mixing it with whatever food they like, I’m still discovering meals that it makes even better.”
Satwinder Hayre, Store Manager at Sainsbury’s London Colney, added: "We were delighted that Ed Sheeran made a surprise visit to our store today to show off his Tingly Ted's hot sauces, it certainly gave our customers shivers!”
Tingly Ted’s, named after Ed’s childhood nickname, comes in a range of two hot sauces: Tingly and Xtra Tingly.
Making its debut on supermarket shelves in February 2023, the collection of hot sauces was the result of nearly two years of meticulous crafting by Ed and his band of sauce experts.
Tingly Ted’s is available to purchase nationwide at Sainsbury’s and all other major supermarkets at an RRP of £3.00. Until the 16th September, Tingly Ted’s is just £1.50 for Nectar users at Sainsbury’s.
