Peroni Nastro Azzurro 0.0% launches partnership with Scuderia Ferrari
Peroni Nastro Azzurro 0.0% have launched a global partnership with Scuderia Ferrari in a fusion between two Italian icons.
Peroni Nastro Azzurro 0.0% and Scuderia Ferrari have announced a new global partnership.
The deal will see the premium Italian beer brand enter a new racing chapter alongside the legendary Formula 1 team and the Ferrari Challenge Trofeo Pirelli Series to continue its motorsport sponsorship journey.
To celebrate the partnership between the Italian icons, Peroni Nastro Azzurro 0.0% have unveiled a limited edition product run of Tifosi Nastro Azurro 0.0% - a love letter to Scuderia Ferrari fans, the Tifosi, one of the most passionate sets of supporters on the F1 grid.
In honour of the first year of the partnership, 2,024 bottles of Tifosi Nastro Azzurro 0.0% have been produced with each individually numbered from 1 to 2,024.
The 2,024 bespoke bottles will be delivered to Scuderia Ferrari fans across the world to reward the Tifosi for their devotion. Tifosi Nastro Azzurro 0.0% bottles will be available in Italy, UK, Ireland, USA, Canada, Singapore, Romania and Australia.
A short film, titled 'The Brake In', features Ferrari racing drivers Charles Leclerc and Carlos Sainz entering the production line to change the labels on the bottles to 'Tifosi Nastro Azzurro 0.0%'.
Peroni Nastro Azzurro 0.0% branding will be visible on the branding of Scuderia Ferrari cars and driver uniforms and the company will also work with the Prancing Horse to create bespoke social media content providing special access to the team for fans.
Paolo Lanzarotti, Chief Executive Officer at Asahi Europe and International said: "We are incredibly proud to launch our new global partnership with Ferrari today. Through this partnership, we intend to elevate every moment for the fans who make this sport so special and who embody the very passion and flair so pivotal to both Peroni Nastro Azzurro 0.0% and Ferrari. Launching with our limited edition Tifosi Nastro Azzurro 0.0% bottles, we are beginning this partnership exactly as we mean to go on – a celebration of and collaboration with the fans."
Frederic Vasseur, Team Principal at Scuderia Ferrari, said: "We are very pleased to announce the partnership between Scuderia Ferrari and Peroni Nastro Azzurro 0.0%. Having both brands visible in the blue riband category of motorsport contributes to ensuring strong visibility for Italy on the world stage. Our two great companies have many values in common, such as an eye for detail and style, as well as an ability to combine tradition and innovation in our respective fields. I’m looking forward to our collaboration with Peroni Nastro Azzurro 0.0%, which I’m sure will prove to be a great success for both parties."
