Rosalia 'honoured' to front fragrance campaign for Calvin Klein
Singer Rosalia feels "honoured" to be the new face of Calvin Klein’s Euphoria Signature Elixir.
Rosalia feels "honoured" to be the new face of Calvin Klein’s Euphoria Signature Elixir.
The 34-year-old singer is a big fan of the "long-lasting" fragrance and hopes it will become intrinsically linked to good memories that people have.
She told HarpersBazaar.com: “I don’t like scents that disappear soon, especially in the nighttime. But this one stays with you.
“The formula has long-lasting powers.
“I really feel honoured to be an ambassador of it and be an image of it, because hopefully these perfumes will create a lot of memories for a lot of people now and in the future."
The DESPECHÁ singer treasures her own childhood memories of fragrance.
She said: "I definitely give it importance, and I have since I was a kid because I would see my mom always collecting perfume.
"Then, I remember she had this cabinet, a little piece of furniture in her bathroom with glass, so you could see all the beautiful bottles displayed and the beautiful soaps that she bought in France.
"They were in these new art-shaped, gorgeous bottles. I was not tall enough to reach them, but I would smell them through my mom, so that was how I could get close to them and understand those smells through her wearing them."
Lately, the nicest scent Rosalia has come across was that of her friend's baby daughter.
She said: "I remember a couple of months ago I met Carmina, a newborn baby of a friend of mine, Carlota, who is a photographer. She has done a lot of work with Solange and is really good.
"She’s from Barcelona, and my sister and I were hanging out with her, and it was so special to meet Carmina. Carlota was like, 'Do you want to hold her?'
"She was so delicate, and she smelled so pure. It was the most beautiful smell of a newborn. I was very impressed with it."
Ahead of a show, Rosalia always strives for a sense of calm.
She said: "I hope euphoria can come while I'm on stage. So before going on stage, I need the opposite. That's why I go for candles; I meditate, I move.
"There’s something about meditation and movement that instantly connects me. If there’s space, I do free movement. For meditation, I usually just look at the candle.
"Then, praying and letting go. While I perform, there’s also this smoke dispenser that moves from side to side, and there’s a palo santo smell in it for the audience to also experience."
