Joe Jonas 'stoked' by new Scotch and Soda campaign
Singer and actor Joe Jonas is continuing his partnership with Scotch and Soda.
Joe Jonas is "stoked" to be working with Scotch and Soda on another campaign.
The 35-year-old singer joined the Amsterdam-based brand as its first ambassador in November 2023, which included the creation of its men's and unisex collection last autumn before he served as its face through the spring 2025 season.
Now, he will be collaborating with Scotch and Soda again for the its summer campaign, sporting a series of key pieces from its upcoming range.
In a statement, he said: "Stoked to keep things rolling with Scotch and Soda.
“This collection is perfect for that weekend escape — whether you’re road-tripping to nowhere, crashing a fancy rooftop party, or just posted up by the lake with a cold drink in hand.”
Bluestar Alliance purchased Scotch and Soda in March 2023, and they are "proud" to be working with Joe so closely.
The company's CEO Joey Gabbay added: "[He] continues to embody the spirit of creativity and individuality that defines the brand.
"His influence and artistry make him the perfect partner as we reach new heights and introduce Scotch and Soda to an even broader audience worldwide.
"This collaboration is a key milestone in the brand’s evolution, and we’re proud to work with such an inspiring and renowned talent like Joe.”
Meanwhile, Scotch and Soda themselves have opened up on their goals for the new collection.
Eran Kaim, Scotch and Soda's chief product officer, said: "Our aim with this collection was to delve into urban interactions as snow melts and spring emerges.
“At the end of the season, we embrace spring vacationing, drawing inspiration from nature’s beauty and traditional crafts.”
