Selena Gomez and Sephora team up again for Mental Health Day fundraising
Selena Gomez is teaming up with Sephora to donate Rare Beauty sales for Mental Health Day.
Selena Gomez is teaming up with Sephora to donate Rare Beauty sales for Mental Health Day.
The 'Only Murders In The Building' star's own Rare Beauty company is teaming up with the brand to benefit the Rare Impact Fund on October 10, for the second year in a row.
She said: "The mental health crisis continues to impact young people disproportionately and partners like Sephora are instrumental, not only by believing in this mission, but by contributing crucial funds to expand mental health resources for the young people who need them.”
The 32-year-old singer and actress founded the Rare Impact Fund with the goal of mobilising $100 million for organisations to increase access to youth mental health services, as well as education around the world.
Rare Beauty donates one percent of its sales directly, while the fund also raises money through support from individuals, corporate partners, its community, and other philanthropic organisations.
It's believed Rare Beauty's net sales in 2023 totalled at around $350 million.
The company's CEO Scott Friedman hopes they can grow on sales for Mental Health Day compared to last year.
He told WWD: "As people become more and more aware of our mission and aware of the brand and aware of our partnership with Sephora, I do expect that it will increase this year over last year.”
Meanwhile, Sephora CEO Guillaume Motte praised Selena for how "committed" she is to the foundation she's created.
Motte said: "I thought ‘We have an opportunity to do something bigger than the products, to give back to the community.’ We’re going to partner to give back to the Rare Impact Fund.
"That’s where it started last year. And we are very proud to continue and be even more ambitious this year."
