Rosalía is Dior's latest global ambassador

Rosalía is the new face of Dior's Lady Dior handbag as part of her new role.



Rosalía is the new Lady Dior as she lands huge role at the French fashion house
Rosalía is the new Lady Dior as she lands huge role at the French fashion house

Rosalía has been named Dior's latest global ambassador and is the new face of the Lady Dior handbag.

The 31-year-old Flamenco star has managed to make her music and fashion worlds collide as she has landed the major role at the luxury French fashion house after they used her track 'El Mal Querer' in their 2023 cruise show in Spain in 2023.

Maria Grazia Chiuri, creative director of womenswear at Dior, told WWD: "I immediately fell in love with Rosalía's music. I then looked deeper into her work and was truly struck by her dedication as both a musician and producer.

"I was especially fascinated by how this young artist was able to reinterpret and reactivate the sounds and clothing associated with flamenco, transposing them to a more modern and contemporary framework."

The designer added: "When we finally met, I thought that she would make a perfect Dior ambassador because of how she represents a modern form of womanhood. Rosalía is a young creator who uses her voice to express herself, her strength and her creativity, thereby developing a new language."

For the Lady Dior campaign, she rocks a black suit, a white shirt and a beige trench coat, as well as a white beaded evening gown.

The campaign was shot by Dior's longtime collaborator, photographer Collier Schorr, who said: "We set out to create a stage for Rosalía where she could practice/perform and play but also to daydream.

"Watching her through the moving image camera she almost directed me, taking me along with her and sharing this energy. She is so strong and knowing."

It's the first time since 2016 that a celebrity has fronted the campaign for the bag, which launched in 1995, and is inspired by the late fashion icon and royal, Princess Diana.

Marion Cotillard was the last famous face to appear in adverts for Lady Dior.

Dior also recruited Jisoo, Jennifer Lawrence, and Anya Taylor-Joy for a newer version of the bag dubbed Lady 95.22.

Rosalía has modelled for the hottest brands of the moment, including Kim Kardashian's SKIMS and Acne Studios.